Press releases

14/09/2007

Samab signs off the Exhibition of Technologies for the Future of the Fashion Industry

In Fiera MilanoCity, the 12th Samab came to an end, the International Exhibition of Technologies and Advanced Systems for the Future of the fashion industry, organized by Senaf, with the participation of 101 companies and an exhibition area of 12,000 sq m

Visitors, the 86% of which coming from Italy and the 14% from abroad, showed themselves of an always more qualified and specialised profile. It was well attended by increasingly qualified and specialised visitors, representing the most important fashion maisons, searching for new stimuli and solutions to keep the ‘Italy System’ competitive in the global market.

Samab presented itself as the technological showcase for companies in the fashion production chain that, in order to get the best out of the legacy of style and quality characterising the Italian manufacturing industry, must provide themselves with the most advanced technological solutions able to be more effective for producing textile/clothing products in terms of time, cost and especially quality.

The final day was marked by a conference on the use and development of technical textiles, organized by Texclubtec, the Italian association whose main objective is the knowledge, development and promotion of Innovative Technical Textiles.

«Quality and innovation remain the most important factors for Italian companies to use as a base – the exhibition organizers at Senaf maintain -, especially in these years marked by the opening of new and competitive scenarios for low and medium segments, and whose benefits are focused on low prices, rapidity and flexibility. In order to be able to continue to compete on international markets, taking benefit from the new market outlets, the solution for countries like Italy producing for the medium and high-end market is to be competitive in terms of high quality and technology standards. Samab is the stage to find the innovations that meet one’s needs».