Maximum visibility
An intensive advertising campaign.
Through the main daily newspapers, the most important national and international trade magazines and national radio, the exhibitors benefit from enormous visibility especially with regard to Italian and foreign industry professionals and operators. And to get the attention even more of potential visitors we provide articles, special services and direct mailing, with a periodic newsletter sent out to a database of targeted sector operators.
| 135.000 invitations sent out |
2.400.000 newsletters sent to targeted visitors |
180.000 contacts on the trade fair official web site |
670 reviews in technical magazines, daily newspapers, specialist portals |
| 1.000 ads on local and national radio at targeted times |
56 adverts published in specialist national and overseas publications |
47 adverts in local and national daily newspapers |
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| More than 50,000 sector operators visited the exhibition web site (available in Italian and English). Continually updated with latest news about the event, the site offers all the information needed for planning the fair visit and saving time: from the possibility of downloading online the free entrance pass to the conferences calendar, from the special initiatives to how to reach the trade fair. It is also possible to register to find out through a newsletter what new products will be exhibited at the fair | |||
